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MDES Smart Tools

UTM Link Builder

UTM tags tell your analytics which post, ad or email brought each visitor. This builder adds them safely to your own link.

Result

Fill in the fields to see your result.

Your inputs are processed in your browser and are not stored.

How to use

  1. Paste the page you want to promote.
  2. Fill in source, medium and campaign.
  3. Copy the generated link and use it in your post or ad.

Worked example

https://mdesdigital.com/ with source facebook, medium social, campaign october ebook → https://mdesdigital.com/?utm_source=facebook&utm_medium=social&utm_campaign=october+ebook

How it works

Values are URL-encoded and added as query parameters; existing parameters in your link are kept.

Limitations

The tool does not check that the page exists. It only builds the link you asked for.

Frequently asked questions

Which fields are required?

Source, medium and campaign. Term and content are optional.

Do UTM links hurt SEO?

Use them for campaigns and shared links, not for internal links on your own site.