Guides

Markup vs margin

Markup is profit divided by cost; margin is profit divided by price. Buying at TZS 8,000 and selling at TZS 12,000 gives a 50% markup but a 33.33% margin. Use the Profit Calculator to see margins on real figures.

Tracking campaigns with UTM links

Add utm_source (where), utm_medium (what kind of channel) and utm_campaign (which promotion) to links you share in posts, ads and emails. Keep values lowercase and consistent. Build them safely with the UTM Link Builder.

Writing clearer AI prompts

Give the AI a role, a specific task, the audience, background facts, tone and the format you want. Ask it to use only the facts you provide. The AI Prompt Generator assembles this structure for you.

Planning a discount

Before running a sale, check that the discounted price is still above your cost per unit. The Discount Calculator warns you if it is not.